Conversion Interactive Agency launches web-based driver onboarding system

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Updated Oct 20, 2015

Driver recruiting and advertising firm Conversion Interactive Agency announced the launch of Conversion E-Learning Academy, a web-based driver orientation and on-boarding system. Conversion Orientation has a package for all fleet sizes, with a standard online orientation, and more tailored options for fleets interested in branding and customizing their e-learning program.  Conversion Orientation and Onboarding is powered by EBE Technologies’ Learning Management System (LMS).

“We surveyed drivers and found that driver orientation is the number one reason they dread changing jobs.  For most carriers, the first impression they provide a new driver is an inconsistent and un-engaging process where they’re asked to sit in a classroom for hours watching and participating in orientation,” said Kelley Walkup, president and CEO of Conversion Interactive Agency.  “With Conversion E-Learning Academy, drivers can complete orientation from the carrier’s location, over-the-road, or at their home.  The training can be customized with the carrier’s branding, or they can purchase our standard online driver orientation package.  Either way – it’s a win for the driver in an age where carriers are looking for ways to improve the driver experience.”

Conversion Orientation is an online driver orientation program that allows carriers to save thousands in reduced travel expenses, housing and per diem costs, and better asset utilization. Not only that, carriers also decrease the hiring cycle with online orientation, and this type of driver training is an excellent source for documentation against litigation.

“As an organization, we are committed to delivering recruiting, retention and training solutions to the transportation industry that provide cost-savings and an improved driver experience,” said Kelley Walkup, president and CEO of Conversion Interactive Agency.  “With Conversion E-Learning Academy, carriers can win drivers over from the start by offering an engaging online orientation and training experience.”

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In addition, Conversion Onboarding offers drivers the convenience of filling out pre-hire paperwork and benefits enrollment information online – when and where is best for them. This solution saves time by efficiently and cost-effectively onboarding drivers and owner operators.

“The combination of Conversion’s expertise in content development for the transportation industry and EBE’s transportation specific software functionality and integration capabilities to carriers’ dispatch and operation systems sets this solution apart in the industry,” said Larry Kerr, president of EBE Technologies. “EBE’s suite of recruiting, orientation, paperless on-boarding and benefits enrollment solutions benefit our clients by increasing the opportunity for improved driver satisfaction and reduced turnover.”