Mark Johnson, Navistar’s vice president of strategic marketing, says there’s a clear need for concerted industry dialogue on the new technologies that everyone is discussing – technologies like electrification, digital supply chain, autonomous trucking and blockchain – which is expected to revolutionize the way business is done.
“UpNext,” he says, “is intended to serve as a central platform for exploration of these and other important topics. Its goal is to spark lively discussions that will facilitate critical thinking, heightened collaboration and even public policy action.”
In keeping with its role as an industry forum, UpNext will encompass a number of initiatives designed to spark dialogue among expert commentators. The first of these, which can be accessed immediately, is UPNEXTtrucking.com, which will house content related to industry issues. The website currently contains white papers from International and curated content from other sources, including the media and other industry thought leaders. The site’s architecture is fluid, and its content will continually expand to keep pace with industry dialogue.