Loadsmart develops integrated freight match tool for carriers

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Updated Oct 10, 2019

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Loadsmart, a digital freight technology company, launched a new Smart Match tool that it says provides carriers a faster, easier way to find the right loads.

Smart Match was designed to integrate with fleet management platforms that carriers use to match available trucks with freight.

Loadsmart says the new digital freight matching technology is targeted primarily toward enterprise carriers who can use API integration. Smart Match uses the location of trucks to instantly connect available capacity with shipper demand.

“Smart Match empowers carriers to move beyond the current load-to-truck paradigm, filtering through endless freight being offered, and instead go truck-to-load, pulling freight from the cloud onto their assets to help balance their network,” said Hunter Yaw, vice president of product management and business development of Loadsmart. “The new capability will help accelerate how carriers align their networks to the highest yield markets.”

With Smart Match, carriers can receive automated load recommendations based on the current and future availability of their trucks. As a result of TMS integration and relationships with some of the country’s biggest shippers, Smart Match offers visibility to thousands of potential shipments.

Loadsmart says that Smart Match uses machine learning and other technologies.

“The transportation industry is at a pivotal crossroads rounding out a particularly tough year. We believe in equipping carriers and shippers with technology to succeed and thrive, while minimizing cost per transaction,” said Erik Malin, vice president of operations at Loadsmart.

Smart Match is now available for fleets of all sizes, ranging from owner-operators to enterprise carriers. To learn more, visit https://loadsmart.com/carrier/