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Simplify systems to retain drivers, enhance operations

George Thellman Headshot
Updated Jul 9, 2021

Increasing driver retention is one of the holy grails of fleet management. One approach that has been gaining traction follows the simple philosophy of treating drivers fully as people in a demanding occupation, rather than as commodities or monetized assets.

The job of driving requires a lot of time, effort and attention. As such, fleets can show drivers a great deal of respect by valuing their time and making their work easier. The following two ideas will do just that and provide an added benefit of improving fleet operations and profitability.

To make the work experience more seamless for drivers, get everything that drivers need from the office (or as much of it as possible), onto one platform. For example, drivers should not need to enter their name/credentials more than once when starting their workday to receive messages from dispatch, see their scorecard and so forth.

CCJ Symposium: Time to Transform

Future-proofing your fleet operations for the road ahead

Join us in person at the the 2021 CCJ Symposium, August 9-11, in Birmingham, Ala. CCJ Symposium assembles fleet executives, thought leaders, industry analysts and leading suppliers to give you concrete action items for trucking’s most pressing issues. We'll have multiple sessions to talk through how to:

Don’t miss what might be your first chance in a long time to collaborate and socialize in-person with your peers at the picturesque Renaissance Ross Bridge Golf Resort & Spa.