Saia Inc. (CCJ Top 250, No. 18) announced Thursday the rebranding of its logistics division, LinkEx, to Saia Logistics. The move, effective this week, is designed to unify the company’s extensive freight and logistics offerings under a single, recognizable brand, creating a more cohesive experience for its national customer base.
A decade of integration
LinkEx has been a part of the Saia organization for more than 10 years. According to the company, the rebranding simply formalizes the close collaboration between Saia’s Less-Than-Truckload (LTL) network and its growing logistics capabilities.
"Unifying our logistics services fully under the Saia brand helps customers better understand the breadth of solutions we offer," said Ray Ramu, Executive Vice President and Chief Customer Officer. "It also supports our long-term growth strategy while maintaining the high level of service our customers expect."
Business as usual
The company emphasized that the transition is a brand alignment only. Customers can expect continuity across all service areas:
- No changes to ownership, pricing, or existing agreements.
- Daily operations and points of contact will remain the same.
- Service capabilities—including truckload, expedited, warehousing, final mile, and international shipping—will continue uninterrupted.
David Miller, Vice President and General Manager of Saia Logistics, noted that the change is primarily about "clarity and connection," reflecting how the teams have already been working side-by-side for years.
By consolidating under the Saia Logistics name, the company aims to simplify its market presence as it continues to expand its integrated logistics and LTL footprint across North America.
