Disrupt. It means to drastically alter or destroy the structure of something. And that’s what Rose Rocket has done with its transportation management system.
Rose Rocket CEO Justin Sky has dedicated the past 10 years to building a modern, connected cloud TMS, he said in a letter introducing the recently launched TMS.ai. While the cloud-based platform helped customers get better, faster and stronger, they were still forced into rigid workflows, manual tasks and disconnected systems.
“So in 2023, we made a bold decision: we disrupted ourselves. We rebuilt everything again.” – this time around AI, Sky said.
The cloud-native TMS is now AI native.
Sky said AI has the potential to transform operations if implemented correctly. That’s why Rose Rocket embedded AI at the core of TMS.ai.
Sky said most AI tools in logistics fail because they are standalone solutions, disconnected from operations, often hardcoded for one task, and are inflexible to the realities of the businesses they aim to help. Embedding AI capabilities directly into every workflow eradicates the need for custom integrations or disconnected point solutions while creating a tailored solution unique to the complexities of an individual business, he said.
Without context, AI can generate incorrect or misleading results. TMS.ai’s AI-native structure allows the system to learn and understand organizational context from the ground up.
Key Features of TMS.ai Include:
• DataBot: Automated data entry using OCR technology to capture and process information from documents to emails. This reduces input time on average by 75%.
• Rosie: An intelligent co-pilot embedded in every order that streamlines workflows by assisting with updates, completing actions and connecting data, whether it’s identifying backhaul opportunities, matching loads to carriers – cutting load-matching time by 90% – or tackling other critical tasks.
• Freight Audit and Pay: AI-powered invoice matching, eliminating 80% of manual inputs and audits of the freight reconciliation process while reducing costly errors.
"The TMS as we knew it is dead," Sky said. "The old-school TMS is clunky, inflexible and built on technology from the 90s. With TMS.ai, we’ve rebuilt our entire platform with a new architecture to take advantage of AI in a safe, fast and delightful way. It’s not just a better TMS; it’s a more human way of working."
A few in the trucking industry are dipping their toes into the waters of AI, but many are already behind when it comes to implementing what is expected to become standard.
Sky said AI isn’t the future; it’s here now.
“Firstly, I believe AI is a seismic shift on par with the agricultural and industrial revolutions,” he said. “It feels hyperbolic to state this. However, this is the first time in human history we have created a tool that mimics what is distinctly human: our power of thinking … Those who adopt it will gain a real, measurable competitive advantage.”
