Supply chain decision intelligence company project44 has split into two separate businesses, guided by AI’s role in reshaping the logistics industry.
Project44 will continue to offer its decision intelligence platform to its enterprise shipper customer base. Its newly launched AI-native company, LSP44, will offer an AI agent and API infrastructure for logistics service providers, or LSPs, including 3PLs, freight forwarders and brokers.
“Shippers and LSPs don’t buy the same thing, so we stopped pretending one business could serve both. But here’s what most people forget: project44 didn’t start with shippers. We started in 2014 serving the brokers, forwarders and 3PLs who took the first bet on us. They built this network with us,” said project44 founder and CEO Jett McCandless. “LSP44 is us coming home — handing the LSP industry more than a decade of network, data and trust, now in the form of AI agents that act, not just observe. We’ve been here the whole time, helping build it.”
LSP44 will operate as a separate entity but backed by the carrier network, integrations and logistics data graph that project44 created alongside its first LSP customers. LSPs consume the data graph, the integration layer and the carrier network directly through APIs, SDKs and data feeds that power their own products.
BlueGrace Logistics founder and CEO Bobby Harris said the industry is shifting to every LSP owning more of its own technology.
"But nobody should be rebuilding carrier connectivity from scratch,” he said. “LSP44 is the infrastructure layer we build on: the carrier network, the data and now AI agents that already understand our business. It lets us put our engineering into what actually differentiates BlueGrace."
LSP44’s AI agents are powered by project44’s logistics data graph of more than 280,000 carriers, 1.5 billion shipments and 706 million carrier events processed daily across the world.
These are some examples of LSP44’s agent portfolio:
- Carrier Procurement: Automated sourcing, rate comparison and tender management across 280,000 carriers, with carrier scoring based on digital performance, on-time performance, lane coverage and fraud risk. It responds to shipper RFPs and assembles priced, lane-level bid responses in hours instead of weeks. Outcome: 18% procurement cost reduction.
- Rate & Quote: Returns contractual and spot quotes instantly, grounded in live network rate context.
- Tender & Booking: Tenders loads and containers to the right FTL, LTL and ocean carrier and executes the booking from origin to delivery.
- Ocean Execution: Surfaces live sailing schedules and manages ocean bookings and rollovers.
- Dispatch & Appointment: Dispatches carriers and secures dock and facility appointments automatically.
- Carrier Onboarding: Activates and maintains carriers through proactive outbound and 24/7 inbound engagement.
- %Visibility: Delivers proactive track-and-trace and ETAs to LSP end customers, resolving data gaps before they surface and eliminating inbound status inquiries. Outcome: 60% or greater reduction in WISMO (where is my order) calls.
- Exception & Disruption Recovery: Detects, classifies and autonomously resolves shipment exceptions; re-tenders to the next-best carrier or reroutes freight when disruptions occur. Outcome: 80% or greater auto-resolution.
- Documents & eBOL: Generates and processes BOLs, proofs of delivery, customs paperwork, hazmat and trade compliance documentation, eliminating manual document prep.
- Freight Audit & Settlement: Audits invoices and accelerates receivables.
The LSP44 platform runs the entire shipment lifecycle, and every feature and capability is available in the existing API, rather than serving as a bolt-on point solution to the full logistics workflow: rate quoting across contractual and spot, RFP and bid response, tendering, booking, dispatch, electronic bill of lading (eBOL), real-time visibility, document generation and processing, sailing schedules and freight audit.
Michael Rabaud, global director of digital, data and innovation for CEVA Logistics, said CEVA previously evaluated point solutions for data context and AI agents separately.
"Both on their own were strong, but the moment you run agents on top of live, contextual logistics visibility data, the combination is something categorically different,” he said. “Agents that act on real-time transport data don't guess; they decide. That's not an incremental improvement to how we operate; it's a step-change in what we can do, which is why we co-developed this with project44."
Project44 said in a news release that the need to separate into two separately focused businesses became clear over the last several years as the company began introducing AI agents and agentic workflows into the platform and infrastructure. It said LSP customers’ quick adoption exposed “requirements so fundamentally different that serving both from one roof meant diluting both.”
This move, instead, aims to strengthen both.
"Worldwide Express was the first LSP to write project44 a check. We were building together when this industry still ran on phone calls and EDI,” said Worldwide Express President Joel Clum. “What LSP44 puts in our hands now is different in kind: AI that already understands our carriers, our lanes and our customers, embedded directly into how we operate. It's the difference between software you adopt and infrastructure you build on."
