Affinia Group unveils World Smart strategy

user-gravatar Headshot
Updated Nov 19, 2010

Affinia Group Inc. has unveiled its “World Smart” business philosophy, which emphasizes a unique transformational approach to global manufacturing. The World Smart direction assures consistent product quality regardless of where a product is manufactured globally.

“Anyone can go offshore and source low-cost aftermarket products,” says Terry R. McCormack, Affinia president and chief executive officer, who unveiled the strategy during the recent AAPEX trade show in Las Vegas, Nev. “As a World Smart company, Affinia not only manufactures competitively priced products offshore, we do so in a manner that assures the highest possible quality. This is the ’smart’ portion of World Smart.”

According to McCormack, Affinia’s World Smart business strategy is based on four strategic elements – customer-centric focus, involved Affinia people, continual improvement and supplier relationships. The World Smart model vertically integrates manufacturing from product development to distribution. McCormack says Affinia has invested substantially since its formation in 2004 to leverage each of these strategic elements for the benefit of its customers.

“Our World Smart business model signifies to our customers, our people, our investors and our trade partners that Affinia Group is dedicated to participating in global commerce in a responsible and sustainable manner,” he says. “Ultimately, the benefits are focused on our customers and the end users of our products.”

When Affinia Group was formed in December 2004 from the aftermarket business units of Dana Corp., the company was largely a North American focused company. Through a comprehensive global transformation, Affinia today manufactures products in the United States, Canada, Mexico, South America, Europe, Asia and India.

“Our World Smart model is anchored by Affinia people and based on the recognition that the next great idea for our company and our customers could originate anywhere in the world just as easily as it could in North America,” McCormack says. “Collaboration among Affinia people today is occurring across time zones and geographic borders. With great minds working around the clock, all around the globe, continual improvement has become a way of life for us.”

In addition to a focus on globally competitive high-quality manufacturing, the Affinia World Smart business strategy also emphasizes respect for diversity of languages, cultures and ways of life. Operational sustainability and environmental stewardship are central elements in Affinia’s global approach.

“Our World Smart model is a natural extension of our commitment to being a purpose-driven company,” McCormack says. “Everywhere we do business, our World Smart focus enhances how we manufacture and support our products, offer our services and enrich relationships with people in the workplace and beyond.”