Mack Trucks Inc. has launched a redesigned, expanded Mack Shop website – www.mack-shop.com –for customers, fans and families to shop for Mack merchandise. Mack-shop.com offers the full collection of available Mack merchandise, including new items, older collectibles and close-out items. It features toys, die-cast models, caps and clothing for men, women and kids. A large selection of accessories – such as watches, keychains, belt buckles, flash drives, pen sets, bags and luggage – also are available.
“Mack customers have an emotional connection with the brand and like to show it,” says Cam Creech, Mack marketing communications manager for brand licensing and merchandising. “At customer events and brick-and-mortar stores, we often hear how Mack is part of family history. People want to buy a gift that reminds them of that connection.”
The shopping website, which has a similar look to Mack’s company website at macktrucks.com, features large photos with product categories and listings. Customers can choose a category such as “Caps” or “Toys,” or they can browse by themes like “Retro Collection,” “Man’s Best Friend” or “Military.”
The redesigned Mack Shop site is one aspect of Mack’s strategy to increase sales of licensed products to a worldwide audience. In addition to the online and brick-and-mortar shops, Mack has opened a holiday kiosk at Hanes Mall, located near the company’s headquarters in Greensboro, N.C., and is pursuing opportunities to sell Mack-branded items through mainstream retail outlets.
