The UPS Store and the U.S. Postal Service are working together to provide small businesses with a new cost-effective direct mail program. By identifying geographic areas by city, neighborhood or a specified distance from their businesses, the U.S. Postal Service’s Every Door Direct Mail-Retail service allows small businesses to advertise to every delivery address in their target markets without the need for a mailing list.
“When it comes to marketing, it is important for small businesses to make it local,” says Stuart Mathis, president of Mail Boxes Etc., franchisor of The UPS Store. “By working with the U.S. Postal Service, The UPS Store franchise network now provides one convenient destination for the small business community to effectively and efficiently communicate with their target audiences.”
The EDDM-R program allows small business customers to work with their local The UPS Store center to print and distribute high-quality direct marketing pieces to every address in a designated neighborhood.