Fras-le North America Inc. has introduced its new “Work Truck and Fleet Disc Brake Pad Program” to the North American aftermarket. The program includes a line of hydraulic and air disc brake pads for class 1c-8 vehicles and is designed to help warehouse distributors expand friction sales into new markets. Fras-le is the OEM friction supplier on many medium-duty work trucks in the United States and has been Meritor’s heavy-duty friction partner for more than 15 years.
“Through marketplace research, Fras-le has recognized that medium-duty truck fleets are a greatly underserved market for aftermarket friction materials,” says Zomar Oliveira, Fras-le North America’s director of operations. “This segment provides a growth opportunity for light vehicle distributors and retailers, and an extended market for heavy-duty friction product distributors.”
Fras-le’s Work Truck and Fleet Disc Brake Pad Program is designed to provide distributors with a complete sales tool kit to serve the medium-duty fleet segment, along with marketing and technical support and training resources. In addition, Fras-le has dedicated fleet brake specialists – a team of work truck experts – to serve as a liaison between fleets and distributors.
Extreme Service and Magnum Pro make up Fras-le’s aftermarket brake pad line for medium-duty vehicles and fleets in North America. Both products are designed for added stopping power, lower noise, less pad and rotor wear and resistance to wheel dust and fade. Extreme Service is engineered for severe-duty applications, while Magnum Pro is a semi-metallic option.