Haldex direct mail campaign earns award

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Haldex Brake Products Corp. won a “Best in Class” TAM (Targeted Advertising & Marketing) award for a direct mail campaign that the company said generated awareness and stimulated a new product trial. Haldex said the program achieved a 40 percent response rate for sales representative in-person meetings and conference calls and closed substantial new brake block business from new customers.

The TAM awards showcase the best B2B advertising, marketing, corporate and professional communications in the St. Louis region and honors the agencies, companies and individuals who create them.