Yokohama announces dedicated Mexican subsidiary

Yokohama Tire Corporation (YTC) today announced the establishment of a new subsidiary, Yokohama Tire Mexico S. de R.L. de C.V. (Sociedad De Responsabilidad Limitada De Capital Variable), incorporated in Silao, Guanajuato, Mexico. The subsidiary was created to meet the growing demand for consumer, commercial and OTR tires in Mexico and is expected to provide YTC with critical sales, distribution and business logistical advantages.

Yokohama Tire Mexico or YTMX will be headed by 45-year tire veteran Gary Nash, who has been appointed president of the new company, effective April 1. Nash was previously vice president of YTC’s OTR sales, where he will now take on the new title of executive advisor to OTR sales and marketing.

“We have ambitious growth goals,” said Takayuki Hamaya, YTC chief operating officer, “and who better to lead us in the high-growth market of Mexico than someone who is already intimately familiar with doing business there, a seasoned tire veteran and a widely respected individual in the industry. Gary will provide the strategic leadership we need to develop and successfully implement our market plans in Mexico.”