A new Mack Shop location is now open inside the Mack Customer Center in Allentown, Pa. The store will carry a full assortment of Mack-branded merchandise in a location convenient for visitors to the Mack Customer Center and the Lehigh Valley community.
“As the fourth location in the U.S., the new Mack Shop is a logical expansion for our merchandising business,” said Steve Tercha, Mack director of marketing and brand development. “More than 9,000 people visited the Mack Customer Center and Museum in 2012 alone, and we are excited to be able to meet the demand for Mack merchandise for visitors who love the Mack brand.”
The 850 square-foot store located at 2402 Lehigh Parkway South will be open 10 a.m. to 4 p.m. Monday through Friday. The store offers a wide selection of Mack merchandise and features an array of collectible historic Mack die-cast models representative of what visitors will see while touring the Mack Museum. Co-located within the Mack Customer Center, the Mack Museum houses an extensive collection of historical documents and artifacts from Mack’s long history as a heavy-duty truck manufacturer. Visitors to the Museum can view a range of vehicles on display representing the evolution of Mack products since 1900.
The Mack Customer Center features a product review center and a test track where customers can test vehicles in real-world applications.
“With the opening of the Mack Shop in Allentown, we can offer a more comprehensive brand experience for Mack customers, dealers and Mack fans who are visiting our Mack Customer Center and Museum,” Tercha said.
The newly redesigned Mack Shop website recently received an Outstanding Achievement award in the Consumer Goods category of the annual Interactive Media Awards competition. For more information about the Mack Shop, visit www.mackshop.com.