1. Customized content

Culture works like a magnet in an organization, aligning the behaviors and habits of employees to its core values and principles. In 2007, Maverick made the decision to purchase its own cameras and editing software to customize training and showcase its culture to drivers.

A core value of its culture is to do the right thing for the right reasons, Valkovic says. As with other decisions, its investment in technology follows this directive. Besides creating its own training content, Maverick implemented EBE’s Ships learning management system (which it calls CDT) to help ensure that drivers are getting the best possible education.

CDT gives real-time visibility of the driver training process. From an iPad or any device with an Internet connection, Valkovic can monitor drivers’ progress and quickly identify those having difficulties with learning. He can assign tutors to help them advance to the next phase.

“The neatest thing about computerized driver training (CDT) is it allows me to see people’s issues a lot quicker,” he adds. “It is allowing me to not dismiss people that I would have dismissed in the past.”

Previously, trainers would have to manually audit drivers’ tests and performance evaluations. They can now apply that time directly to more training opportunities.

All of Maverick’s training modules are instructor-led. The coursework includes a PowerPoint presentation, videos and hands-on demonstrations. In the classroom, each driver uses a laptop to watch training videos and complete tests at their own pace.

Maverick has a separate training facility where drivers build and inspect loads using full-size equipment. Instructors carry Toughbook tablets to evaluate and update drivers’ performance in real time. Once drivers complete a module they sign off an electronic form to accept responsibility for the training they received.

After two weeks of classroom training, drivers earn the right to drive with a trainer for four to five weeks. The final step before drivers can ride solo is to pass a test in a full-scale simulator. The simulator is used to evaluate their behaviors in different circumstances.

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