In his new role, Mr. Bradberry will focus on an expanded set of growth initiatives by leading the company’s marketing, channel distribution, and product portfolio in a newly created marketing innovation group.
Bradberry joins the company following eight years with Sabre Corporation, a travel technology company. He most recently served as managing director of the company’s corporate solutions group, and his appointment comes one year after Sabre completed its initial public offering.
“We have always been a market-driven company with a focus on emerging client needs,” said Frank Adelman, CEO of Pegasus TransTech. “Rick brings a unique discipline to marketing and innovation management, particularly with technology companies operating in complex supply chains.”
Commenting on his appointment, Mr. Bradberry added, “technology continues to transform business processes in transportation, and Pegasus TransTech leads the digital direction of the industry. I am excited to be part of such an entrepreneurial company culture; the teams are energized by continuously creating greater value to clients and partners.”
An active board member and advisor, Bradberry earned an MBA from the Kelley School of Business at Indiana University Bloomington and a BA from the University of California, Los Angeles. He will be based at the Pegasus TransTech headquarters in Tampa, Florida where the company has been adding additional employees in all areas of the business.
