Lytx’s new ActiveVision service integrates with in-vehicle technology and Lytx DriveCam sensors for an extensive level of data collection and analytics to provide in-cab and post-trip driver coaching.The use of video-based safety systems rapidly ascended in 2015, according to annual growth numbers from Lytx, a global provider of technology in this space.
Lytx saw a year-over-year increase in purchased subscriptions of nearly 80 percent across all transportation segments and added 365 new clients. The company has an estimated 66 percent market share, as reported by Frost & Sullivan.
Lytx Chairman and CEO Brandon Nixon credits the company’s growth in part to Lytx’s safety-minded clients, nearly half of whom have expanded deployments within their fleet to extend safety benefits to other parts of their operations.
“Fleets that adopt Lytx programs and services are putting muscle behind their safety culture,” he said in a press announcement.
Another Lytx milestone driving growth this year was the introduction of the new ActiveVision service to tackle distracted and drowsy driving, he said.
“Technology used by commercial drivers can be a double-edged sword,” said Nixon. “While new innovations have delivered great benefits in safety and efficiency, other technologies, like smart phones, have introduced distractions that take the driver away from the job at hand, increasing risk of collisions.”
The new ActiveVision service identifies distracted drivers and delivers both real-time alerts and post-event coaching to help change the behavior. The ActiveVision service uses machine vision to detect driving behaviors that typify distracted or drowsy driving such as swerving within a lane, driving too slow relative to traffic, or following too close.
In 2015, Lytx sold 102,000 new subscriptions bringing its total subscriptions to more than 300,000. Some of the most recognizable commercial and private fleets that adopted Lytx DriveCam programs last year are Swift Transportation, Dean Foods, Crete Carriers, Transport America and Land O’Lakes.
