Mack’s “The Horn” video wins four awards

Mack Trucks’ “The Horn” video recently took home four bronze Telly Awards, the premier award honoring the finest video and film productions and online commercials, video and films, awards during its 37th annual awards program.

“The Horn” was selected from more than 13,000 entries from all 50 states and numerous countries, details a man’s love for trucks from the time he was a boy through his current career as a truck driver. Since its release, the video has racked up nearly 1.5 million views across Mack’s social media channels.

“The Horn,” concepted and directed by Mack, was shot over a period of four days in Iowa and was honored with awards in four categories:

·         2016 Bronze Award: Branded Content & Entertainment – Business-to-Consumer

·         2016 Bronze Award: Branded Content & Entertainment – Promotional Branding

·         2016 Bronze Award: Commercial – Automotive

·         2016 Bronze Award: Commercial – Campaign – Promotional/Branding