Triumph Financial Inc., a financial and technology company focused on payments, factoring, intelligence and banking solutions for the transportation industry, has completed its acquisition of Greenscreens.ai, which offers a dynamic pricing infrastructure that transforms how freight industry participants make real-time pricing decisions by harnessing high-quality data, machine learning and predictive analytics.
The $140 million transaction enables Greenscreens.ai to deliver customized insights based exclusively on real transaction data from Triumph’s network of intelligence offerings, which serve as a foundation for transparent rate discovery, verified performance measurement and optimized RFP bid strategies.
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“We acquired Greenscreens.ai to change how freight industry participants approach pricing strategy,” said Aaron P. Graft, founder, vice chairman, and chief executive officer of Triumph. “This acquisition allows us to bring to market a powerful alternative to the bundled solutions that have limited customer choice for too long. Backed by the scale, quality and connectivity of data inside the Triumph Network, we’re well positioned to launch best-in-class Intelligence offerings that empower brokers and shippers to transact confidently.”
This deal gives brokers and shippers a more precise alternative to legacy tools that often rely on old or inaccurate data to inform pricing decisions.
“Being part of Triumph gives us the resources and reach to expand the impact of what we’ve built,” said Greenscreens.ai’s CEO Dawn Salvucci-Favier, who will be named president of Triumph’s new Intelligence segment. “Our mission has always been to provide transparent, customizable and actionable intelligence that helps customers make confident decisions. Now, with Triumph’s backing, we can deliver that value at scale, meet the industry’s demand for credible alternatives, and accelerate innovation across the freight ecosystem.”
Salvucci-Favier will lead the integration of Greenscreens.ai and ISO into a unified offering, including the upcoming launch of Triumph’s new rating and performance platform.
