Penske Logistics has unveiled a new technology platform and mobile application that provides its customers with a real-time view of their supply chain operations across transportation and warehousing within a single dashboard.
Called Supply Chain Insight, Penske said the solution enables more effective management of loads, orders and inventory by providing real-time insights. Built on the cloud-native architecture of Microsoft Azure with the Snowflake data platform, it aims to help supply chain leaders enhance visibility, improve decision-making and achieve measurable performance gains by unifying data, intelligence and automation.
“Our customers increasingly need greater visibility and more flexible ways to view their operations,” said Mike Medeiros, executive vice president of operations at Penske Logistics. “No two operations run the same, and the way teams use data should reflect that. With Supply Chain Insight, our customers can define the metrics that matter most to their business, set performance thresholds and focus on areas that can drive increased efficiency and results.”
Supply Chain Insights provides performance intelligence that offers insight into how a customer’s supply chain is performing through more than 85 pre-built and customizable metrics. This allows for tracking long-term trends with the ability to address issues as they arise.
A unified data layer connects transportation, warehousing and third-party systems to deliver a complete, real-time view of the supply chain so customers can proactively manage exceptions, eliminate handoff blind spots and minimize delays caused by fragmented systems. The platform does this by integrating data from external warehouses, carriers and partners, giving customers a view of their full network and greater control, collaboration and optimization across every link in the supply chain.
“This new platform provides customers with an unprecedented and unified view across their highly complex transportation and warehousing operations,” said Penske Logistics President Jeff Jackson. “It connects data that is often split across separate systems, giving teams a clearer picture of what’s happening across their supply chain. We plan to continue developing this platform, integrate with other systems and drive further enhancements using AI going forward.”
A final key feature of the platform is its embedded AI assistant that expands access to insights. Customers can input natural language queries for loads, orders and performance data without the need for dashboards or analysts, speeding up the decision-making process.























