New online course makes business case for safety

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Major safety incidents that make major news headlines are only the tip of the iceberg. Numerous safety failures go unseen by the public eye, but most of these incidents are avoidable and are rooted in failures of safety culture.

Brian Fielkow Thumbnailphoto 2020 06 17 08 03Safety is at the foundation of an excellent business operation, and leaders who ignore or delegate safety are jeopardizing organizational profitability and longevity. Building a safe company is not about more rules and regulations. It is about building a behavior-based culture.

Brian Fielkow, a nationally renowned author and keynote speaker, CEO of Houston, Texas-based Jetco Delivery, and Executive Vice President of the $250 million freight company GTI Group, has turned a track record of safety and business success into a new online course, “Making Safety Happen—How to Build Your Bottom Line with Safety Excellence.”

“The course is based on my experience running safety-sensitive companies since 1995, as well as my keynotes and workshops,” he said. “The timing of this course is especially important because people are not traveling for seminars, yet litigation and insurance costs continue to skyrocket. I really believe that the trucking industry is in crisis when it comes to safety and the cost of safety failures. In that regard, this course is really a legacy project for me. I know that I can help other carriers.”

The course consists of six online modules and 20 tools for participants to download, and through Sept. 30, participants receive 20% off with code MSH20Off. At no additional cost, participants receive live monthly consulting with Fielkow and other enrollees.

The Truckload Carriers Association and sponsor DriverReach have also collaborated with Fielkow to offer a discounted rate to TCA membership. To ensure participation in the first course, attendees must register before Sept. 15. Space is limited.

“By moving beyond compliance and building a positive safety culture, we were able to ignite our growth. Safety is the lowest cost/highest return investment that a company can make.” he said. In “Making Safety Happen,” Fielkow shares methods he developed to dramatically reduce incidents and build the bottom line in all high-consequence industries.

“Making Safety Happen” modules address the key causes of skyrocketing accident rates and insurance and litigation costs: failure to strategically build a high performing safety culture. The course provides participants with 20 hands-on tools to download and implement in their companies.

Content draws on the insights and experiences Fielkow presents during his popular keynotes and seminars. Participants learn to:

  1. Establish safety as a corporate value;
  2. Decipher when good can be bad: identify and eliminate safety dysfunctions;
  3. Engage your front-line team in your safety mission;
  4. Create a just culture and ensure accountability for safe outcomes;
  5. Apply the power of process; and
  6. Utilize the right metrics: capture the leading indicator and practice prevention

“An investment in safety is an investment in your bottom line. It focuses on the variables you can control and allows you to gain a tremendous competitive advantage,” Fielkow said.

While Fielkow has a transportation background, he said the principles and practices apply to leading people safely in any business or industry. Insurance companies and consultants frequently engage Fielkow to speak to their clients to help them better manage risk.

NASA astronaut Nicole Stott (ret.) said that of all the training, leadership, and safety training she has attended, “Brian’s beats them all.”