The innovators recognized in 2004 were:
| March | Carlisle Carrier Corporation |
| April | Ozark Trucking |
| May | Wooster Motor Ways |
| June | Hogan Transport |
| July | Q Carriers |
| August | Grand Island Express |
| September | A.D. Transport Express |
| October | The Bekins Company |
| November | Metro Express |
| December | Hoosier Tradewinds |
