The innovators recognized in 2010 were:
| January | McMahon Transport Group |
| February | Aim NationaLease |
| March | AAA NationaLease |
| April 2010 Winner | O&S Trucking |
| May | Roehl Transport |
| June | Estes Express |
| July | Andrews Logistics Inc. |
| August | Con-way Truckload |
| September | CrossCountry Courier |
| October | Jet Express |
| November | Marten Transportation |
| December | Integrated Freight Corp. |
