Yokohama launches SmartSolution communication campaign

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Yokohama Tire Corp. announced the launch of SmartSolution, a new communication campaign aimed at commercial tire dealers, fleet owners and truck operators. SmartSolution highlights Yokohama’s core technologies and how they match up to the fleets’ critical requirements of product longevity, efficiency, availability and dependability.

The SmartSolution campaign will consist of advertising in print, dealer materials and a dedicated website presence. As a communication platform, SmartSolution is divided into a four-pillar value proposition: longevity, efficiency, availability and dependability.

“Now more than ever, fleet owners and truck operators are faced with the pressure of effectively managing tires as assets in their business,” says John Cooney, Yokohama director of commercial sales. “Tires are the third-largest operating cost for most fleets, so they have to make sure that these assets are not only highly productive but have a long service life as well. SmartSolution unifies the benefits that Yokohama commercial products offer, underscoring the advantages created in the fleets’ operation, and thus improvements in the fleets’ bottom line.”