Four years ago, Paper Transport created a plan to engage drivers using a scorecard and tying it to cash incentives and recognition.
The first version of the scorecard was printed out and handed to drivers periodically. In 2016, Paper Transport shifted gears by rolling out a mobile version of the scorecard for Samsung Galaxy tablets it had installed in trucks.
Over time, the scorecard and rewards program have “become embedded in who we are,” says Ben Schill, vice president of the De Pere, Wis.-based fleet.
The company’s Red Rewards incentive program and app are introduced to drivers in orientation meetings. New drivers are then assigned mentors to help get them up to speed during the on-boarding process.
Currently, the fleet has 650 drivers in the program. With the app they can review daily performance to see where they rank and track progress towards the monthly reward; the top 10 percent receive a cash payout.
To further increase engagement, Schill sees an opportunity to reward more than the top 10 percent, and also to implement a performance-based pay program.
“We all become addicted to collecting rewards and points,” he says. “We will still recognize the top performers but we want to try to get more drivers to engage.”
