Love’s launching its own private-label DEF

Love’s Travel Stops launched its own private-label diesel exhaust fluid for automotive diesel and professional driver customers. The DEF is available at all the company’s locations and is available in a 2.5-gallon container for $15.99.

Love’s said it worked with its sister company, Musket, to develop a DEF product that performs as well as the bulk product available at its diesel island pumps.