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Social media mastery can lead to greater recruiting, retention efforts

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Updated Aug 8, 2023

DID YOU MISS THIS WEBINAR?

Fleets face never-ending challenges when it comes to finding and keeping good drivers even in a down market. CCJ recently hosted a webinar where leading fleets weighed in on what’s working for them and how they established driver cultures that are foundational to their company’s success. This CCJ webinar was sponsored by Bestpass.

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Managing social media content with authentic, positive messaging can help boost recruiting and retention efforts, but it may require getting out of your comfort zone.

In a webinar hosted by Commercial Carrier Journal and Bestpass on Thursday titled “Recruiting & Retention Strategies for the Long Haul,” HR veterans from Chief Carriers and PS Logistics (CCJ Top 250, No. 33weighed in on a variety of topics that influence driver recruiting and retention.

Seth Beck, vice president of sales and recruiting at CCJ’s parent company Randall Reilly, pointed out that a declining freight market has brought driver demand down to 2019 levels while “the driver pool on the other hand has gone way up.”